Lean Design by Bullet Point
• Be Collaborative. Everyone must be aware of design decisions. They will catch a bad one
• Test early, test often. Catch problems, don't develop them
• Speed first, aesthetics second. Don't take something useless and make it pretty
• User facing staff must be heavy involved. They know the user more than anyone else
• Don't work towards handoffs. If they fail all effort has been wasted
• Make Assumptions. Get things moving
• Hypostasise. Get things moving
• Host a Design studio. They get a lot done well in a short space of time
• Know your users profile. 101
• If possible use code prototyping. It can be reused. But only if can be done fast
• Speak with customer often. Guess work can be hard
• Act on feed back. Its always useful
• Lean design is a collaborative process. Don't limit the project to your skills
• Conversation is your best tool. There is less knowledge converted to text form
• Spent less or no time on disposable documentation and more time talking
• Create a 'Problem Statement'. Now you can solve it.
• Set benchmarks and test hypostasise. If you are failing stop and fix the problem
• Don’t focus on output: drawings etc. Focus on outcome: happy customers etc.
• Pick features that are needed. Forget the easy hits
• Create a style guide/pattern library. When thats done more effort can be directed to important issues
• Get a MVP out there to test your hypothesis. You'll never know for sure if you don't
• Do bite size research. Don't research the wrong topic for a long period of time
• Speak with customer often. At least every few days for feed back. They will keep you on track
• Usability testing should be viewed by the team.
• Talk to everyone in the office to gain feed back. Different eyes see different issues
• Don’t run big studies… just small ones often. Some studies are bigger than the problem they are trying to solve!
• Customer Service is valuable. Customers produce the highest quality insights
• Use A/B testing. May the best design win!
• Do user testing every week. Catch small issues before they become big ones.
• Focus on the customer. It can be easy to forget for many reasons.
• Little up front design. Just develop enough to know they can be tested
• If you have to change direction make sure you have little waste. Keep an eye on effort placed in untested designs
• Value problem solving. Solving problems is at the core of all design
- Mick Quinn